Brand Strategy Masterclass
Nalini Kapoor
Six sessions.
One shift in perspective.
Each module is a self-contained argument. Together they form a complete methodology for brand strategy that most MBAs never teach.
The Architecture of a Brand
Positioning frameworks used by Nike, Oatly, and Liquid Death. Learn why most brand strategies fail before launch.
Naming & Visual Language
The semiotics of color, typeface, and shape. Build a visual system that speaks before a single word is read.
Audience Psychology
Desire mapping and the jobs-to-be-done framework applied to brand building. Know what your buyer is actually buying.
Competitive Moats
Category design versus category entry. How to build a brand that makes competition irrelevant.
Narrative & Storytelling
The three-act structure adapted for brand communication. Case studies from Airbnb, Patagonia, and Glossier.
Measurement & Evolution
Brand health metrics that actually matter. How to evolve without losing equity — and when to break things entirely.
Brand strategy isn't about being remembered. It's about being the only choice when the moment arrives.
Nalini Kapoor
Brand Strategist · Ex-Wieden+Kennedy · 18 years building category-defining brands
What happens
after the drop.
Applied within 30 days
of graduates reported using frameworks in live client work within a month of completing the course.
Average rate increase
the median graduate raised their consulting or freelance rate after completing the brand positioning module.
Careers pivoted
professionals moved from execution roles into strategy seats within 12 months of completing the masterclass.
The math is
embarrassingly simple.
Full catalog price
$997
Flash drop price
$297
This price does not exist in the catalog. It appears once, for this drop, then resets. There is no coupon code that gets you here later.
Everything included
- Lifetime access to 6 recorded sessions (298 min total)
- Private Slack channel with Nalini for 30 days post-purchase
- Brand Audit Workbook (48-page PDF, editable Notion template)
- Certificate of Completion — recognized by 340+ agencies
- All future updates to the course at no extra charge
14-day full refund. No questions. No forms. One email.
The window is closing
You'll remember this moment
either way.
In 72 hours this page redirects to a waitlist. The price resets to $997. There is no early-bird code, no flash sale next month, no "I'll catch the next one." Nalini runs four drops per year.
14-day refund guarantee · Instant access after payment
Brand Strategy Masterclass · Nalini Kapoor